Paperless Choice Challenge Invites Entries of Nonprofit Digital Fundraising Campaigns

Catalog Choice, a mail reduction service funded by the Overbrook Foundation, is launching a national contest designed to recognize and reward paperless fundraising campaigns by nonprofit organizations. The Paperless Choice Challenge will award prizes to organizations demonstrating innovation and results in digital fundraising techniques and campaigns.

The program invites entries of successful, creative, and replicable campaigns that use email, Web sites, video, social media, widgets, etc. — anything that is moving an organization away from traditional paper-based direct-mail fundraising.

A first prize of $5,000 and an honorable mention prize of $1,000 will be awarded in each of the following categories: Best Digital Campaign by a Small Organization (annual budget of $1 million or less); Best Digital Campaign by a Medium Organization (annual budget of $1 million to $5 million); Best Digital Campaign by a Large Organization (annual budget of $5 million or more); and Most Innovative Digital Campaign (organization of any size).

The Paperless Choice Challenge will be open for entries starting June 15, 2010, with submissions due by September 15, 2010. Program guidelines are available at the program Web site.